There are many ways to trigger your message at the right time: playing with weather conditions, air pollution, flight information, product stock levels, sports results, etc.
The possibilities are almost endless.
The Canal+ campaign for the series "Le Bureau des Légendes" is a perfect example of harnessing the flexibility of media and real-time contextualisation through data. Following the advice of its agency BETC, Canal+ chose to communicate in airports with JCDecaux Airport, welcoming passengers with a contextualized message translated into the passenger's language.
Using flight information, the content displayed on DOOH screens is translated into the language of passengers (French, English, Spanish, Italian).